Luna the Lamprey to tweet in effort to save fish
Source: Peter Fimrite, San Francisco Gate
The forgotten Pacific lamprey is not nearly as hideous as most of those who have seen the species think it is - at least not compared to other slimy, blood-sucking eel-like creatures, insist the experts.
The slithering beasts, with three fangs and gaping sucker mouths, may not be the Robert Pattinsons of the sea, but officials at the U.S. Fish and Wildlife Service believe even ugly vampires need love, particularly when they are disappearing from their home ranges.
A steady decline in the number of lampreys along the Pacific Coast prompted representatives of the service to create a fictional character named Luna the Lamprey and open a Twitter account and Facebook page, where first-person accounts of Luna's migration from the Pacific Ocean to her spawning grounds are being posted.
"Luna will be our narrator, telling the story either through flashbacks in her life or through other characters that she meets along the way," said Sean Connolly, a Fish and Wildlife Service communications specialist who masterminded the social-media blitz. "This campaign is about raising awareness, engaging our audience and empowering people to learn about why lampreys are important and to take action."
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